Our product philosophy

Our product philosophy can be summed up in a single keyword - minimalist.

By minimalist, we mean creating hunting gear that is effective and efficient.

Effective as in solving the essential tasks. No more, no less.

Efficient as in solving those tasks with the least amount of effort.

And by the way, the least amount of effort is both about efficiency in use and about using as few components as possible when we build the products. That’s all well and good, but what does it really mean, product wise, you may ask.

Our pursuit for effectiveness and efficiency manifests itself in three ways:

  • Modularity - individual products serve multiple roles, or several products work together
  • Usability - we aim to make products that feel like an extension of you and are effortless and intuitive to use
  • Simplicity - we remove features and reduce features, so there is no excess to carry or build

Achieving these results is a continuous effort. Although we release products, we believe that our job is never really done. One can always learn more and refine a feature.

To help us keep improving, we are guided by five guidelines for building effective and efficient gear.





"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

Antoine de Saint-Exupery

Click here to read more: How we build gear.