We are guided by five principles when building hunting clothing and gear.
The principles are:
1. Know the hunter
We spend a lot of time talking to other hunters to understand the big things that create product requirements. For example, travelling to the hunting area, hunting on foot or from a fixed position or related tasks like extracting and preparing the game for food. We also look for all the details. What might be an awkward movement? How can we avoid forgetting kit at home (never happened to us…).
2. Know the environment
This is about considering the way the cold or warm, the plains or the mountains create requirements. And if these requirements can be solved with one product or if several are required.
Simple, but important.
3. Prototype, test & repeat
We find that even the best idea requires a little work in order to shine. We use prototyping and testing to validate if a product stacks up - if it is effective and efficient. We do that in-house, and we also rely on users across the world to give feedback.
4. Look beyond the product
By this, we mean that we look at solving your needs or requirements as a hunter with multiple products that work together. For example, if we identify the need for more storage, the solution might be a bag rather than an extra pocket in a jacket.
Our core concept of doing more with less is the primary way we try to achieve environmental sustainability. But, we also work hard to use the right materials, like organic cotton and PFC free DWR.
When we select suppliers, we consider how to minimise shipping of components around the world. We also work to ensure that they have both the environment and their employees on the top of their agenda.
The size chart measurements are body measurements. Garments will have further allowance for insulating layers.
For example, if your chest measures 100 cm / 40” you should select size Medium.
If you select a Light Ventile Jacket with a slimmer fit you will have room for a base layer and a light mid-layer under the jacket. If you select the Ventile Parka, which has a looser fit, you will have room for a base layer and a heavier mid layer as well as space for trapped air.
Each size (M, L, XL etc.) come in a regular and long size. The two key differences are "height of back" and arm length.
Chest (1): measured during normal breathing whilst standing erect and the tape-measure passed under the armpits and across the chest.
Back height (2): Measured on your back, from where your back of neck meets your shoulders and down to the level of your navel.
Waist (3): measured at natural waistline, between top of hip bone and lower ribs, just around your navel.
Arms (4): tape-measure your straight arm lifted to a horizontal position. Measure from your neck to your wrist bone. Please note, the garment will reach further than your wrist bone, this point is only used as reference for sizing.
Please email us at email@example.com if you have any questions about sizing.